How My Coworking Start-up Got Me Through Reserve Duty

By: Doron Maman    

     Having just launched our new coworking start-up in Tel Aviv, The Pub Hub, there has been plenty of work to do. Endless days filled with emails, meetings, and just straight up hard work and hustle. But as a good friend once told me, 

“The dream is free, the hustle is sold separately”.

     The learning curve has been insane, but after about a couple months of teeth grinding grit, I am truly understanding the essence of the service we are providing for others: community, relationships, and being a part to something bigger.

     As I find myself hitting my stride, establishing momentum, and connecting with this new found confidence, an obstacle suddenly presented itself: Mandatory army reserves. I have just been called up for a mandatory ten day army service where I’ll have little to no access to phones, internet, or other digital connection with the outside world, all while undergoing physical demanding exercises. In other words, I’m in trouble!

Or am I…?

    Understandably, people in my situation may attempt to avoid this service in order to continue to grow their start up.

However, the essence of our coworking movement is about utilizing under utilized space to create something meaningful.


     Therefore, my goal for the next ten days is to turn this into something productive, educational and valuable.

Hence the inauguration of the first ever CARC: Coworking Army Reserves Conference.

    During this ten day ‘conference’, hundreds of 'participants' from different disciplines will be taken to a beautiful natural setting and removed from all forms of technology. The goals of the ‘conference’ include teamwork, communication skills, creativity, and developing the skill of pushing one's self father than before. The 'keynotes' will be led by inspiring individuals who have served in managerial positions for over a decade, and 'hands-on exercises' such as nature walks, target practice, and trying out new advanced technologies. Finally, as the participants will always be in the same general area, there will be plenty of time for mingling, networking and having a good time together.

"When you put it like that, it doesn’t sound so bad".

     In all honestly though, a mere reframing of the situation isn’t enough to make the experience worth taking 10 days of work from my start up.

     The real question then is:

What potential value does this create for me? 

     This opportunity will allow me to apply the community building skills I have developed over the last month. To see how I can bring people of different backgrounds to create a unified result together despite scarce resources. And ultimately, working together (co-working) to contribute to something bigger! 

     With this understanding, I leave now excited, rather than frustrated and concerned. I hope to acquire new experiences and relationships that will further my ability to connect between people and hopefully find new additional ways to contribute to The Pub Hub community.